About
Ostriv is a clothing, footwear, and accessories concept store in Kyiv, offering over 140 world-renowned brands from the UK, Italy, Denmark, Germany, the USA, and Canada. The brand values nurturing the uniqueness of each individual's style and prioritizes integrity over fashion.
Task
The main goal was to design the logo and branding, embodying the client's vision and incorporating signature elements associated with Ukraine's unique flora.
The concept store uses images of plants listed in the Red book of Ukraine as elements of its corporate identity. Also, illustrations of flowers are used to create collaborations with global brands to draw attention to the preservation of Ukraine's cultural and floral heritage.
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